Since its launching the specialized packing materials and packing technology fair Modernpak has been organized 25 times (first annually, then biennially). As the meeting point of manufacturers and consumers - users of packaging,
Modernpak brings together the branch with a mission to exchange knowledge and experience acquired in the field of production and application of packing and distribution of goods. At the same time, it presents the latest trends and innovations in the packing technology as well as modern solutions for ecologically acceptable packaging.
Back in 1973, James Pilditch wrote a book, whose title became synonymous with a different view at packaging: The Silent Salesman. Packaging, says Pilditch, is a creative salesman: it is used to awaken dreams.. emotions, and to sell reality.
Today, 40 years later, much more is required from packaging. It is the key and the strongest part of a comprehensive product sale.
Packaging is often a crucial media while making the decision on a purchase.
Therefore, it encourages the market game of manufacturers for attracting end users. In the past 5 years, production of all kinds of packaging (except for metal packaging) in Croatia has been registering growth pursuant to the increased industrial production.
Packaging and packing producers are achieving good business results, they are export-oriented and managing to sell everything they produce.
Packaging is at the same time one of the key factors in the product placement. Everybody knows that "packaging sells the product".
Without quality packaging as an unavoidable part of the product, it is impossible to assume a competitive position at the market.
Business gifts as an inevitable part of the corporate culture are becoming increasingly significant. For that reason, the need arises for an overall review of present and future trends in exchanging gifts between business partners as well as in the communication towards end users - consumers.
Within the same term, we organize Intergrafika, the International Printing and Paper Industry Fair.
The combination of these compatible economic branches will surely contribute to a quality trade fair offer and a high level of business efficiency to the satisfaction of all participants from the field of printing industry, packaging, packing and business gifts.
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