International Furniture, Interior Decoration and Supporting Industry Fair
13.-17 October 2010.
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AMBIENTA – International Furniture, Interior Decoration and Supporting Industry
Fair, is a very powerful meeting point of all relevant subjects in the field of wood processing and furniture industry – producers,
experts, designers, scientists, businessmen, end consumers and specialized
media, and a very significant marketing incentive for development
of home wood and furniture industry.
According to the exhibitors’ survey
carried out during the last few years, the Croatian wood processing and
furniture industry considers AMBIENTA to be the major event of the branch.
Furniture and other home furnishing products
and services are goods of permanent value and as such of large interest
to all layers of population – end users.
Therefore AMBIENTA has, beside
its business side, a strong promotional influence.
It is a meeting point of the supply and demand, traders, experts, business
people, end users and the media.
AMBIENTA is a fair featuring many professional
and accompanying events, hosting a large number of visitors and therefore
playing an important role for development of culture of living in general.
Apart from furniture manufacturers the fair will also gather exhibitors
of interior decoration products, manufacturers of supporting industries,
especially producers and traders of production materials and wood industry
machines, who regard wood and furniture exhibitors as key business partners
and potential buyers.
The fair is a significant marketing tool
of the wood processing and furniture industry, especially for the development
of this economic sector. Every specialized and well-organized fair is
of extreme importance for national manufacturers and traders in various
fields. For the last few years AMBIENTA has undoubtedly been playing a
major role for the development of the Croatian wood processing and furniture
industry.
The organization of the award game for visitors
and opinion polls on the sponsors, daily drawing of valuable prizes and
announcements in daily press, on radio and TV stations, not only increase
the number of visits, but are a guarantee of a good atmosphere and satisfaction
of exhibitors with their media promotion.
Daily drawing of valuable prizes accompanied
by a show programme – music and dancing and the appearance of our
famous Raguza harmony-singing group, along with the presence of famous
public figures, announcement and interviews with the winners and sponsors,
creates a positive impression of the fair and the wood processing and
furniture industry in the eyes of the visitors.
AMBIENTA 2009 in figures:
More than 46,000 m2 of exhibition space
521 exhibitors, of which 273 foreign ones from 24 countries
over 50,000 visitors.
AMBIENTA 2009 survey results:
87% of exhibitors launched new products
72% of exhibitors were satisfied with the achieved business results
47% of exhibitors negotiated or concluded important business deals at the Fair
64% of exhibitors estimated that fair participation would have positive effects on future business results
86% of exhibitors consider the Fair as an important instrument of marketing policy for the development of their company
75% of trade visitors were satisfied with the overall Fair organization
86% of private visitors were satisfied with the Fair
EXHIBITION PROGRAMME
Housing furniture
Kitchen and bathroom
Office furniture and furniture for equipping of buildings
Products and equipment for interior and exterior decoration
