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HURAPRIME, specialized fair of marketing and market communications has been successfully organized since 2003 by Zagreb Fair and HURA - Economic Interest Union of Associations for Market Communications.

Highlighting novelties in the field of marketing and market communications, PRIME has become in a short time an unavoidable term for every business calendar and recognizable brand and tradition of Croatian market communications.

Participation of over 160 exhibitors from 16 countries, the attendance of about 2.000 persons in the professional-educative programme and more than 5.000 visitors confirm PRIME as a meeting point of the branch from Croatia and beyond. The satisfaction of exhibitors and visitors so far is the best reference and the guideline for further upgrading and development.

The world of marketing with continuous changes the capability of changes and adaptation, being the condition of existence at the market, force intensive pace and fast reaction of companies and brands to be a step forward of competition.

The Fair, the medium of all the media, might be today more than ever before the high-risk means for survival at the market and tools to establish good image and business efficiency.

In the last three PRIME editions the leading local and foreign representatives of the media, agencies, offerers of numerous services in marketing, professional associations and the overall business establishment of the country took part in the exhibiton and professional-educative programme.

Following the up-to-date world trends and the achievements of the branch in the country, special attention will be given at PRIME to the requirements of continuous knowledge upgrading of all participants in the market. Education is becoming the key of development of professionalism, business success, progress of the profession and the society.

Novelties:

2006 PRIME edition will be upgraded by more interesting themes:

  • Packing materials and packing
  • Graphic and paper industry

Objective of the Fair:

  • to present the world trends in market communications and market communications and marketing industry
  • to become an unavoidable event of every business calendar
  • to encourage the development of marketing in Croatia and to present achievements and opportunities of the branch in the country
  • to strengthen the competitiveness of Croatian economy and the society on the whole
  • to educate broader community and promote the profession

The Fair is intended for business subjects and for individuals:

  • to create
  • to market
  • to produce
  • to distribute
  • to communicate
  • to sell
  • to management of the companies
  • to marketing and PR heads
  • publicity officers
  • specialized activities
  • the overall business public

EXHIBITION PROGRAMME:

Media
Advertising
Design
Event marketing
Direct marketing
Public relations
Market research
Sale advancement
Marketing services
Multimedia and communications
Promotional materials
Graphic preparation and printing technology
Packing materials
Internet
Audio-video technology
Software/hardware
Fairs
Photography
Other marketing activity

 

CONTACT PERSON

Gordana Miosic
Theme leader
tel: +385 (0)1 6503 431

Ana Bolanca Popovic
Commercial Officer
tel: +385 (0)1 6503 357

Tihomir Perkovic
Secretary
tel: +385 (0)1 6503 479





Dina Tomsic
Director
tel: +385 (0)1 6503 390

fax: +385 (0) 1 6503 393
prime@zv.hr

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