AMBIENTA, the International Furniture, Interior Decoration and Supporting Industry Fair will take place from 21 - 24 October at Zagreb Fair.

With the AMBIENTA salon Zagreb Fair is marking the re-launch of its trade fair activities planned until next June after the 18-month ban.

Owing to the tremendous support of the City of Zagreb and the partner Hrvatske šume (Croatian Forests), this year again Ambienta presents a comprehensive exhibition programme to comprise quality topics, thus confirming its status of the central national business event in the wood processing industry and production.

This year's AMBIENTA includes the following thematic units:

• FURNITURE and INTERIOR DECORATION and INDUSTRIAL PROGRAMME
• DESIGN ZONE
• ART FAIR ZAGREB
• HORECA

In pavilion 5 at 6,500 m² of exhibition space, 125 exhibitors from 9 countries will present their products and services.

With the focus on interior decoration, design and related industry, the Salon is an excellent place for inspiration concerning home decoration and redesign of existing spaces. Above all, a special unit - Design Zone features designer innovations in furniture manufacture, while the accompanying exhibition of works of art - Art Fair Zagreb offers an artistic upgrade with works created by painters, sculptors and photographers. Within the scope of the Salon, a special place belongs to the industrial segment of the Horeca equipment.

Exhibitors with various types of housing furniture, interior and exterior decoration products and equipment, raw materials and exhibitors from the HORECA sector will be presented as well.

We wish to highlight the group participation of companies - members of the Wood Cluster Herzegovina, Croatian furniture manufacturers - Franjić Upholstery, Kauch, Sabljo Interiors, Lokve doors and windows manufacturers and companies Tepih centar and Möbel Land. ELGRAD, the leading regional distributor of panel materials, fittings and accessories for custom-made furniture, has returned to Ambienta after 10 years. Elgrad will enrich its own offer with products of companies: Gemma B&D, Egger GmbH, Laminam S.p.a. and other partners.

In the HORECA sector, we wish to single out the participation of companies Gastro stil, Ag Vebo (Slovenia), Termoklima Ivančić and Monte café.

DESIGN ZONE

This year's Design Zone, a thematic unit at Ambienta led by the design director Ada Kezić, brings together around twenty exhibitors who will show the latest series of products, some of which have received prestigious world design awards, such as Red Dot, IF Design Award, Interior Innovation Award and A'Design Award. Some of the exhibitors announced the premiere presentation of their recent innovative solutions to the Croatian public.

Design Zone will show high-quality products, available on the Croatian market, which unite all the needs of modern man, with the aim of creating a comfortable space to live and work in, be it interiors, exteriors or individual products. It will enrich users' living space with an emphasis on functionality and aesthetics, as well as the use of natural, ecological or recycled materials.

Among the larger and world-renowned Croatian manufacturers of designer furniture, the novelties will be exhibited by Era (a line of products designed by Mirko Miličić), Bluetag, Hrastico and Arboline, and the Bosnian-Herzegovinian multi-award winning manufacturer MS & WOOD with their Elle and Primum collections. Regeneracija prepares a collection of carpets that are also a sort of works of art/installations.

From traditionally present design studios we wish to highlight Tabushi by Lilipop, A1 FORMAT, Lignor and Damjan Mach, whereas MG creative studio, Modulosdesk, Atmosfera (architectural studio), CAIM and Jadranka Soviček Krpan (product designer) will be presented for the first time. By tradition, young, not yet established designers will also be featured.

ART FAIR ZAGREB

Within the scope of Ambienta, the third international art fair ART FAIR ZAGREB will be held, headed by the art director Ante Potočnjak. Painters, sculptors and photographers will present their works of art. An art programme called the Ex Tempore Zone has also been prepared.

The attraction of this year's ART FAIR ZAGREB is the Police Museum Exhibition of Counterfeit Art titled "The Beauty of a False Shine", which was first set up in 2016 at the Ministry of the Interior in Zagreb, and after that visited many cities throughout Croatia. About 30 forged works by renowned Croatian and foreign authors will be on display at the exhibition.

Forged works of art include famous artists like: Edo Murtić, Zlatko Prica, Ljubo Ivančić, Mersad Berber, Dimitrije Popović, Đuro Pulitika, Vasko Lipovac, Miljenko Stančić, Vladimir Kirin, Boris Bućan, Ivan Rabuzin, Ferdo Kovačević, Dragica Cvek Jordan, Slava Raškaj, and even Salvador Dali, Amedeo Modigliani, Pierre August Renoir and Pablo Picasso.

ART FAIR ZAGREB is an event that aims to gather a large number of international and domestic visitors, art lovers and art dealers and to become a central place to meet, learn about and present works of contemporary and modern fine arts and antiques to a wider audience and expand the art market.

Autumn auction of works of art by the Kontura auction house

The Autumn auction will offer 84 pieces by Croatian artists ranging from works of Croatian modern classics - "Bakač's Tower" from 1905 by Menci Clement Crnčić, then the museum "Portrait of Mrs. Denzler" from 1932 by Vladimir Becić, landscape and still life paintings by Mihovil Krušlin and Jerolim Miše, to the works of classics of the second half of the 20th century - Edo Murtić, Vjenceslav Richter, Ivo Kalina, Ferdinand Kulmer, Miroslav Šutej, Boris Bućan, Nikola Reiser, Vasilije Josip Jordan, Josip Vaništa, Vasko Lipovac and Matko Trebotić.

Artists of the middle generation such as Boris Demur, Marijan Molnar, Tihomir Lončar and younger artists - Koraljka Kovač, Gordana Bakić, Danko Friščić, Zdravko Pal are represented with one to two works of art.

The pre-auction exhibition will be on display in the pavilion 5 of Zagreb Fair from 21 - 23 October. The auction is scheduled to start on Saturday, 23 October at 12:00 h.

EVENTS

From the attractions we wish to emphasize MIKS, the International Exhibition of Ceramics and Glass; the exhibition of students' works of the School of Applied Arts and Design Zagreb and the exhibition of students' and teachers' works from the Secondary School of Fashion and Design.

OFFICIAL OPENING

The official opening will take place on 21 October 2021 at 11:00 h in the pavilion 5 of Zagreb Fair. The fair will be inaugurated by Marija Vučković, MSc, Minister of Agriculture of the Republic of Croatia.

VENUE

Pavilions 5 and the adjacent open-air space

PARTICIPATING COUNTRIES: Austria, Bosnia and Herzegovina, Croatia, Italy, Lebanon, Germany, Poland, Slovenia, Turkey

WORKING HOURS OF AMBIENTA: 10:00 - 19:00 h

PRESS CENTER

Located in the pavilion 5 it is available to journalists during the entire run of the fair. Phone: 01/6503 524, e-mail: zv.press@zv.hr

ADDMISSION TO THE FAIR IS FREE against presentation of the EU digital COVID certificate or a valid negative test (PCR up to 72 hours, rapid antigen up to 48 hours). Children under 12 enter without restrictions. We have provided all the necessary safety measures according to the instructions of the National Civil Protection Headquarters and the Civil Protection Headquarters of the City of Zagreb.

More information available at www.zv.hr and social networks of Zagreb Fair.

If you are looking for solutions to create comfort in your home, for order while working from home or simply for ideas for your family, a visit to Ambienta will offer great opportunities and numerous benefits.

Visit us in the pavilion 5 of Zagreb Fair!