For three days, pavilions 7, 7a and the Congress Center of Zagreb Fair were the central venue in Zagreb and Croatia for numerous interested visitors who learned all about the upcoming trends in the beauty industry as well as did shopping at affordable prices.

Numerous workshops and lectures were held for visitors and professionals from the branch, fashion shows and novelties in the field of cosmetic apparatus, preparation and decorative cosmetics were presented.

"The beauty industry and the way it affects our perception of beauty is constantly changing, and so is our fair regarding its offer and novelties. As the leading event in the region for professionals in the beauty sector, Beauty&Hair Expo Zagreb has positioned itself as an international platform for the cosmetics and hairdressing industry, as well as an educational and presentation destination for all future professionals and users.

The backbone of the fair is precisely the strong community of craftsmen, who made a large effort to show their best offer to all visitors. At this year's edition, exhibitors will display novelties in the field of preparation and decorative cosmetics, the latest trends in cosmetic treatments, upcoming trends in hair coloring, cutting and styling, nail care and design, modern cosmetic and hairdressing equipment as well as accessories for salons", said Mrs. Renata Suša, Zagreb Fair Director, at the official opening of the Fair.

A total of 145 exhibitors from 19 countries were presented at the Fair.

For the first time in Croatia, a large international barbering competition of Croatia - Barber Battle Croatia 2023 was organized. Participants competed in four different categories: Freestyle haircut, Fast Fade, Ladies Barber and Classic cut. The winner of the first Barber Battle Show in Croatia is Franko Kos, 21, from Zagreb, who participated in the Fast Fade category.

The 4^th Croatian Congress of Aesthetic Medicine with international competition also took place. It brought together 12 scientists and medicine doctors from Croatia, Italy, Lebanon and Poland.

Friday was traditionally dedicated to students and student competitions. 62 students from 11 vocational schools from all over Croatia presented their creations in a hair show. Profokus College organized a nail art and make-up competition on the topic "Wednesday" inspired by the main character of the same name from the popular TV series. Top Stil held a "look&learn" seminar for vocational school students titled Student for Student: come, see, learn, love your profession.

The second consecutive Beauty&Business Conference, put on by the Voice of Entrepreneurs Association, the Women in Adria platform and Zagreb Fair, was held on Sunday.