Zagrebački velesajam

After three days today the Zagreb Fair saw the closing of the biennial fairs INTERGRAFIKA, the International Printing and Paper Industry Fair and MODERNPAK, the International Packaging Materials and Packaging Technology Fair.

Starting from the fact that business and everyday life are changed by an extensive use of technology; knowing that AI is reality and not the distant future, and being aware of all the challenges faced by the exhibition industry, the participants of the International conference “Exhibition industry - disruptor or disruptee?” concluded as follows:

“Trade fairs as a sustainable tourist product and brand ambassadors”, was the title of the third panel discussion held within the scope of the International conference "Exhibition industry - disruptor or disruptee?”.