About Fair

Conceptually redesigned AMBIENTA is a business event of utmost significance for the wood industry and interior design taking place at the Zagreb Fair grounds from 10-14 October. Owing to the exceptional support of the City of Zagreb as the co-organizer and to the trust of the exhibitors, Ambienta records a qualitative growth this year as well, especially in the exhibiting segment.

In seven pavilions of the Zagreb Fair Ambienta will be featured through the following thematic units:

  • AmbiHOME - furniture, kitchens, bathrooms, parquet, doors, windows, fireplaces and home decorations
  • AmbiPRO - materials, equipment, machines
  • DESIGN ZONE - novelties in the furniture industry and new trends in interior design


Particularly accentuated and spatially separated DESIGN ZONE puts emphasis on product design - innovation, functionality, aesthetics and technology.

Extraordinary specimens of product design displayed at the last two editions of Ambienta in line with the world trends were well received both by exhibitors and visitors. The added value of this thematic unit is the promotion of young designers at AMBIENTA BOX.

The exhibition, programme and promotional segments will be realized through intense cooperation and support of the Ministry of Agriculture and the Ministry of Economy, Entrepreneurship and Crafts and other partners: Croatian Chamber of Economy, Faculty of Forestry and Hrvatske šume (Croatian Forests).


At Ambienta’s panel discussion the European Economic Interest Grouping (EEIG) - CROATIAN LIVING SPACE will present its project founded through the initiative of the Croatian Employers Association.

The project aims at producing and strengthening the added value for the Croatian furniture industry.

The EEIG’s goal is to create a new common brand for the presentation at the international market within the framework of the specific style of living in the area between the continental and Mediterranean culture.


During the run of Ambienta the traditional recognitions and awards will be presented to exhibitors:

  • Journalist best design choice at Design Zone,
  • DIZAJN PLUS – Design award and
  • MOBIL OPTIMUM Recognition for quality to the best evaluated products.

In the accompanying segment of the Salon ​​we wish to single out thematic exhibitions:

  • MIKS - International Exhibition of Ceramics and Glass,
  • Faculty of Forestry,
  • exhibition of students’ works of the School of Applied Arts and Design,
  • exhibition and charity sale of students’ works of the School of Design, Graphics and Sustainable Construction in Split and
  • the exhibition of students’ works of schools of carpentry called "Little Free Library".

FOR THE LUCKIEST VISITOR - PRIMA kitchen worth 100,000 kn

At this year's Salon Prima Group will feature a premiere exhibition of its furniture collection for 2019.

New custom-made kitchen collections, dining and living room furniture novelties, new bedroom and children's bedroom models, hallway and bathroom furniture and the latest mattress collection will be displayed at almost 1,000 m2.

Prima furniture is also the general sponsor of the main prize for visitors: fully equipped Prima kitchen worth 100,000 kn.


AMBIENTA 2014 received the Carbon neutrality certificate for compensation of the anticipated greenhouse gases emission. In this way this international fair became a member of the circle of modern fair events around the globe, which are taking care of the environment. The largest portion of the greenhouse gases emissions has been neutralized through the project of the Bolivian Amazon forest protection and the rest is related to the landfill programmes in Brazil and the USA.

Sponsors of the emissions neutralization are the Croatian Wood Cluster and Geonatura group.