Zagrebački velesajam

RESTART. GLOW UP. SHINE.

Welcome to the largest beauty event in the region!

Beauty & Hair Expo Zagreb 2026 brings together the best of the beauty world - innovations, professional standards and the latest trends followed by both industry experts and beauty enthusiasts.

Under one roof, you can expect:

• premium cosmetics, advanced skincare and cosmetic devices
• hair styling and care, barber zone and education for professionals
• nail art, lash & brow zones featuring trends that shape the market
• makeup workshops, demonstrations and presentations
• wellness, spa and aesthetic innovations 

Explore and test new products, enjoy special trade fair offers and participate in workshops and numerous live demonstrations at exhibitors’ stands.

Programme highlights:

B2Beauty TALKS & LABS

Masterclasses, education and panel discussions led by international and local experts in PMU, makeup, cosmetics and aesthetics.

Show programmes, hairdressing presentations, professional brand education and competitions for hairdressing and beauty school students.

If you’re looking for inspiration, new beauty technologies or want to meet the best experts and brands - you’re in the right place.

Shine with us at Beauty & Hair Expo Zagreb 2026!