Interliber, the largest and most attended book fair in the region, proudly presents its new visual identity. This transformation symbolizes an evolution and a strategic breakthrough, confirming Interliber's status as a modern and relevant cultural event. Interliber is entering a new era with a contemporary and refined visual expression.
The new visual concept was developed in collaboration with the Kofein agency, and it reflects core values of the fair: openness, knowledge and dialogue. At the very heart of the design lies a powerful and recognizable motif of an open book, symbolizing access to information, freedom of thought and the ongoing exchange of ideas. The minimalist approach allows the content and message of the fair to remain at the forefront.
The new visual identity is not only an esthetic change; it is a visual expression of Interliber as a meeting point for different generations, cultures and perspectives. Through this visual design, Interliber is defined as an event where content is valued above form, a place that, much like a good book, encourages attentive reading and uncovering of deeper meaning.
Today, visual communication is as important as the written word. It is the first contact with audiences and plays a key role in creating recognizability. It also attracts new generations of readers and exhibitors. This change strengthens Interliber’s position in the market. Each step forward is an investment in the future, but also a gesture of appreciation to all our loyal visitors, who embraced this fair as their own a long time ago.
With its new identity, Interliber 2025 opens a new chapter, announcing numerous novelties, while preserving the same passion and love for books, togetherness and culture that it has nurtured for years.