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The extremely successful event brought together the most prominent experts in the fields of beauty, hairdressing and cosmetics. The fair was an opportunity to exchange ideas, present the latest trends and techniques, and establish important business contacts. Visitors had the chance to explore the latest products, participate in educational seminars and workshops, and experience the top professional atmosphere.

Beauty&Hair Expo 2024 achieved its goal of encouraging innovation, promoting expertise and raising awareness of the importance of quality hair and skin care.

For three days, Pavilions 8A, 9, 11A and the Congress Center of Zagreb Fair were the meeting point in Zagreb and Croatia for many interested visitors who learned all about upcoming trends in the beauty industry and did the shopping at favorable prices.

Numerous workshops and lectures for visitors and industry professionals as well as fashion shows were held. Apart from that, the latest cosmetic apparatuses, preparation and decorative cosmetics were presented.

"It is the craftsmen who make up the community and the backbone of the fair and who tried to provide their best offer for all visitors. Besides being an exhibition and competitive platform, Beauty&Hair Expo proudly bears the name of a central educational and presentation venue, where new generations of talents are developed, acquiring the skills of numerous professionals at the fair. The dynamic beauty industry requires continuous learning and development, and in cooperation with our partners we have prepared a high-quality and up-to-date professional programme that abounds in panels, lectures and workshops", said Renata Suša, Zagreb Fair Director, at the official opening of the fair.

The fair was inaugurated by Tomislav Tomašević, Mayor of the City of Zagreb, who announced the upcoming seven-year Strategy for the Development of Crafts and Small Enterprises, which will be sent to the City Assembly for approval. He also emphasized the importance of holding all trade fairs of Zagreb Fair, which are an important link in the economy and tourism of Zagreb.

The Hairdressers and Beauticians Guild of the Croatian Chamber of Crafts (HOK), in cooperation with Zagreb Fair, gathered the leading Croatian hairdressers and beauticians at a multi-day professional event called "Masters of Beauty”, which also included the National Championship for Hairdressers and Beauticians, the competition for Croatian hairdressing school students and a number of interesting panels and lectures.

Farrukh Shamuratov, an internationally known and recognized hairdresser, stylist and makeup artist and Pei Wang, a multiple award-winning medical cosmetics expert from China, were in charge of the show programme.

WOMEN IN ADRIA held a panel on the current topic "A Look at Sustainable Business in the Beauty Industry", while a fun event definitely was the Personality Scanner by Davor Bilman: “Show Me Your Hairstyle and I Will Tell You What Kind of Personality You Are!”.

For the first time as part of the fair, FASH concept took place bringing together numerous Croatian designers and their creations and products in the field of fashion, fashion accessories and home decorations. Fans of original Croatian design had the opportunity to look around and buy high-quality fashion products.

190 exhibitors from 21 countries participated at an exhibition space of 7,500 square meters.