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BEAUTY&HAIR EXPO ZAGREB, the leading topical event in the country and the region will gather beauty industry leaders from 8 - 10 March 2024 for the 25th time at Zagreb Fair.

Beauty & Hair Expo 2024 is intended for professionals, who in B2B meetings make direct contacts with stakeholders from the beauty industry and present their latest products and services, as well as for the general public that is shown the overall rich offer of this very dynamic and propulsive industry under a single roof.

The fair will be held in the pavilions 8A, 9, 11A and the Zagreb Fair Congress Center with participation of more than 190 exhibitors from 21 countries at 7,500 m2 of exhibition space.

Participating countries: Austria, Belgium, Croatia, Italy, Israel, China, Korea (South), Germany, Poland, Portugal, Romania, USA, North Macedonia, Slovak Republic, Slovenia, Serbia, Spain, Sweden, Turkey, Ukraine, UK.


The fair is dedicated to different segments of beauty: cosmetics, hair care, natural preparations, equipping of salons, nail care.

Exhibitors will present novelties in the field of preparation and decorative cosmetics, the latest trends in cosmetic treatments, upcoming trends in hair coloring, cutting and styling, nail care and design, modern cosmetic and hairdressing equipment as well as accessories for salons.

In addition to top-quality ecological professional cosmetics, exhibitors are announcing revolutionary innovations in skin rejuvenation and regeneration. There is a professional and retail line of top-quality devices for cosmetic treatments, sterilization, nail design, preparations for professional face and body care treatments, novelties in the use of sugar paste, everything for eyebrow treatments, luxury lines of candles and perfumes and hairdressing equipment.

Advanced technology for facial muscle care FaceART TESLA, is a professional device with innovative microneedling + RF + vacuum technology, non-invasive and without contraindications. It uses high-intensity electromagnetic facial stimulation and synchronous radiofrequency technology to tighten muscles and skin, as an aid for restoring facial contours. The treatment is painless, non-invasive, without recovery time, without anesthesia.

For those looking for professional training, a Look&Learn seminar by Antonija Perišić has been organized where you can learn about the eyebrow treating technique - Magic Shading Brows with a demonstration on a model.

Look&Learn DAVINES - on Saturday from 11:00 - 12:30 h, trainers Petra Dolić and Boštjan Polanec will demonstrate the latest hair dying trends on three models, as well as answer the crucial question of today: “How Can We Have a Sustainable Business with Davines and Be a Sustainable Consumer in the Beauty Industry?”
FABU SPOT in pavilion 8A will present more than 70 cosmetic brands (LA MER, TOM FORD, JO MALONE, CLARINS, SENSAI, SHISEIDO, ESTEE LAUDER...) with a special discount of 20%.

The exhibitor CONURE /KRYOLAN will hold make-up workshops where they will present new lines from the Kryolan laboratory, a professional brand that gained world fame on Hollywood film sets.

Lime booking, Zoyya, Sredime - a wide offer of applications for better organization of business and business tasks such as booking management, sending reminders via e-mail and preparing reports.

At the fair you will have the opportunity for a mammography screening on 9 March in front of pavilions 8/8A from 10:00 - 12:00 h.

Prize game - Visitors have the chance to win valuable prizes sponsored by our exhibitors - main prize: Three days and two nights for two at the Atrium Split 5* hotel. Top vacation in anticipation of spring with relaxation in an indoor pool, Finnish sauna, Turkish bath - Crno Jaje.



The Hairdressers and Beauticians Guild of the Croatian Chamber of Crafts (HOK), in cooperation with Zagreb Fair, gathers the leading Croatian hairdressers and beauticians at a multi-day professional event called "Masters of Beauty - Hairdressers and Beauticians Days of HOK", as an integral part of the jubilee 25th fair Beauty & Hair Expo Zagreb. Within the scope of the event, the National Championship for Hairdressers and Beauticians, the competition for Croatian hairdressing school students and a number of interesting panels and lectures will take place.

Friday, the first day of the fair, is dedicated to hairdressing competitions for students of secondary vocational schools. The students' hairdressing competition will be held in three categories: wavy style, romantic bridal and skin face cut for men. Vocational school students from all over Croatia will compete.

We wish to announce the attractive show as part of the programme “Masters of Beauty 2024 - Hairdressers and Beauticians Days of HOK” on Saturday, 9 March, and the exclusive expert workshop on Sunday, 10 March to be led by Farrukh Shamuratov, an internationally known and recognized hairdresser, stylist and makeup artist. With the aim of sharing his rich experience in the hairdressing business, Shamuratov will present the latest methods from the world of hairdressers and beauticians to the audience in Croatia for the first time.

Also, as part of the event, the multiple award-winning medical cosmetics expert from China, Pei Wang, will hold an education and transfer her know-how about all the secrets of the traditional Chinese massage to a small circle of Croatian beauticians. The education will include the basic theory of traditional Chinese medicine, skin preparation, anti-aging face massage, guasha, brush massage and hand massage.

Profokus is organizing a school make up and nail competition with the theme "Barbie" to take place on Friday, 8 March. This year's competition theme was inspired by the doll icon of the same name. Contestants are tasked with creating make up that reflects her style aesthetic, and the overall look should reflect the spirit of Barbie - glamorous, fun and fashion-conscious.
From professional lectures and panels, we wish to single out the panels "What Does It Take to Be a Successful Craftsman?" and "State of the Profession: Yesterday - Today - Tomorrow" organized by the Croatian Chamber of Trades and Crafts, then "Incentives for Mentors" (Ministry of Economy and Sustainable Development), while Andrija Štampar Teaching Institute of Public Health organizes a lecture "How Can I Get Involved in the Campaign Promoting Preventive Health Examinations?". WOMEN IN ADRIA invited renowned panelists on the current topic "A Look at Sustainable Business in the Beauty Industry", while a fun event will definitely be the Personality Scanner by Davor Bilman: “Show Me Your Hairstyle and I Will Tell You What Kind of Personality You Are!”. You can also attend education on medical pedicure and diabetic foot on the stage in pavilion 9.

FASH concept - fashion event

For the first time as part of the fair, FASH concept will be held, a fashion event that will bring together numerous Croatian designers and their creations and products in the field of fashion, fashion accessories and home decorations. Fans of original Croatian design will have the opportunity to look around and buy high-quality fashion products. Within the scope of the event there will be two panels: "Market Challenges: Can You Make a Living from Fashion in Croatia?" and "The Place of Croatian Design in the European Framework".
Brands: Link by Ogi, M-Ring, TOrBA, Simone design, Škatuljica, Skin machine, PETAR by Lidija Skočibušić, Kerefeke, Zmajevna, Inestetik, Laridae, onebyMarLu, La Bestia, Duoddesign, Ana’s tie - AK design, La Bestia,, Fiber Art, Tomica Art, LEGaraches, Redimir, Ethnotina, Iva Karačić - I-KA FASHION INDUSTRY d.o.o, Babarinich and Brangels, MDkultura by Marina, Ruke design - MI Ruke Design, DNK by Nada Došen, Marte, Karaka design, My My concept, Čipka, Pia kreativa, B.Art, Metal monkey, Paranema, Cloud Nr9, Tvoja soba, Bookica, Dante’s.


The official inauguration will take place on Friday, 8 March 2024 at 10:00 h in the pavilion 9 of Zagreb Fair.


  • Friday, Saturday 10:00 - 19:00 h
  • Sunday 10:00 - 18:00 h


  • Single admission ticket  € 5
  • Single admission ticket for pupils and students  € 3
  • Permanent admission ticket  € 12

ONLINE ticket purchase is possible via for single and permanent admission tickets.
Located in the pavilion 9 the press center will be available to journalists every day during the run of the fair. Phone: 01/6503-524, mail:
PRESS ACCREDITATIONS based on the previously sent request available at can be picked up at the information point at the South Gate during the working hours of the fair.