From 4 - 7 December, Zagreb Fair organizes CROAGRO, the 5th International Fair of Agriculture, Agricultural Equipment and Machinery and the Food and Healthy Living Fairs.

CroAGRO and the Food and Healthy Living Fairs are an important platform for presenting all topics related to agriculture, food and sustainable living, as well as for promoting agricultural professions.

The novelty this year are the fairs Modernpak&Intergrafika, International Packaging Materials, Packaging Technology and Printing Industry Fairs that will also take place during the same period.

More than 360 exhibitors from 27 countries will participate across more than 14,600 m² of exhibition space in six pavilions: 8, 8a, 9, 10A, 11A and the Atrium between pavilions 11A and 10A.

PARTICIPATING COUNTRIES: Austria, Bosnia and Herzegovina, Belgium, Denmark, Finland, France, Croatia, Italy, Israel, China, Hungary, Netherlands, Norway, Germany, Poland, Romania, USA, Slovenia, Northern Macedonia, Slovakia, Slovenia, Serbia, Sweeden, Switzerland, Spain, Turkey, UK.

CroAGRO

The fifth jubilee edition of the CroAGRO Fair once again confirms its status of the only professional and entrepreneurial agricultural fair in Croatia, as well as the central meeting point for the entire agricultural community.

The exhibition, professional and educational segments of the fair include the latest machinery, equipment and tools, essential production materials and innovations in digitalization of agriculture.

Over the past five years, CroAGRO has strengthened its recognition on the market, enjoying strong support from all relevant institutions and media coverage. Its slogan “The Fair That Agriculture Deserves” reflects its focus on addressing the real needs of farmers. Visitors from all over Croatia seek concrete solutions; from finding labour and acquiring equipment to improving their business operations.

This year again the exhibition segment includes the very best in agricultural machinery and technology, featuring globally renowned brands such as Massey Ferguson, Deutz-Fahr, Claas, John Deere, Fendt and others.

Special emphasis is placed on domestic production: Croatian manufacturers of agricultural machinery, such as Megametal, Čalopek, Leško, Strojometal Faić and others, continue to demonstrate their significance and quality in the market.
The dates of the fair are ideally scheduled to correspond with the period of low agricultural activity, allowing farmers to dedicate themselves without haste to education, networking and preparation for the upcoming season.

An attraction for visitors is organized by the Oldtimers Club Turopolje from Velika Gorica. In pavilion 8, they will display nine vintage tractors manufactured between 1954 and 1965 in Germany, Austria and Italy. Founded in 2021, the Club regularly participates in major events across Croatia, promoting the preservation of technical and agricultural heritage. Educational tours for schools and kindergartens will also be prepared, aiming to convey the story of the importance of tractors in agriculture and the need to preserve this historical legacy.

The fair is supported by the Ministry of Agriculture, Forestry and Fisheries of the Republic of Croatia, the Ministry of Science, Education and Youth of the Republic of Croatia, the City of Zagreb, the Croatian Chamber of Trades and Crafts, the Croatian Chamber of Agriculture, the Croatian Agency for Agriculture and Food and the Croatian County Association.

Focus on the Future of the Sector: Conference on Sustainable Workforce

What sets CroAGRO apart is its strong emphasis on expertise, reflected in the rich conference programme, panel discussions and free education for farmers. The central event of this year’s fair is the professional conference titled Sustainable Workforce: The Path to Efficient Agriculture to take place on 5 December 2025 at the Winter Garden, Zagreb Fair Congress Hall.

The Conference aims to actively address the pressing issue of the shortage of qualified workforce in the agricultural sector, providing a platform to explore concrete solutions.

This professional gathering encourages open discussion and the exchange of experiences and best practices. Its ultimate goal is to explore innovative approaches that will advance the domestic agricultural sector and ensure its competitiveness in the global context. By bringing together experts, employers, academic community and decision makers, the Conference seeks to identify obstacles and promote models that lead to sustainable employment. Additionally, the event intends to raise awareness among young people about the importance of pursuing a career in the sector, thereby actively securing the future of Croatian agriculture.

The Conference is intended for a wide range of stakeholders, including employers in agriculture, forestry and the processing sector, business professionals, employment agencies as well as the academic community, university and vocational secondary school students, highlighting the importance of a direct connection between education and the economy.

The Conference is supported by the Ministry of Agriculture, Forestry and Fisheries. Conference partners: Faculty of Agriculture, University of Zagreb, Representation of the European Commission in Croatia, Faculty of Agrobiotechnical Sciences Osijek, Faculty of Mechanical Engineering and Naval Architecture, University of Zagreb, MojPosao - Alma Career Croatia and OTP agro.

Food and Healthy Living Fairs

Food and Healthy LIving Fairs are the central national event dedicated to promoting health, a return to nature and healthy eating habits. It is an excellent opportunity to support small and medium-sized entrepreneurs, allowing them direct contact with visitors.

The Fairs cover topics related to healthy nutrition and organic production with a special emphasis on the promotion of local and high-quality products. The event is divided into several thematic units - Food, Organica, Kronoplja, Apitera, Mystic and CheeseFest.

This year marks the 2^nd CheeseFest, an event that attracted a large number of visitors with its premiere edition last year. CheeseFest serves as a key platform for the promotion and presentation of autochthonous and award-winning cheeses, thus strongly emphasizing the importance and diversity of the Croatian cheesemaking heritage. On Saturday at 12:00, the pavilion 11A will host the official announcement and presentation of awards to the best cheeses and dairy products evaluated at the 2^nd CheeseFest.

A special focus is placed on gluten-free nutrition, a new addition to the programme. This segment will feature topics and contents intended primarily for individuals with celiac disease, gluten intolerance or those wishing to adopt a gluten-free lifestyle. In addition, visitors can enjoy an expanded and richer range of gluten-free products from exhibitors, making it easier to discover both favourite and new certified products.

Through a series of interactive lectures, panel discussions and practical culinary workshops, visitors will gain key insights into what a gluten-free diet means for enhancing quality of life, preventing complications and promoting optimal health. Experts will provide detailed guidance on reading labels correctly, choosing safe and nutritionally rich foods and avoiding hidden sources of gluten in processed products.

"Desert Twist" - Gastronomic Duel of Tradition and Trends

On Thursday, 4 December 2025, from 16:00 to 18:30, the culinary event “Dessert Twist” will be organized by Zagreb Fair and the Croatian County Association. The event aims to promote the cookbook “I Love My County” through an innovative competition of gastro influencers, who will prepare traditional Croatian desserts with a modern, creative twist.

Participants, including Igor Jadan (@igorgladan), Marin (@Itsmarinofficial), Marija Herjavić Jerkić (@marija.h.j) and Zrinka Janković (@maminrucak), will compete in preparing Pag pie and one dessert of their choice from the cookbook (Zagorje-style štrukli cheese pastry with blueberries, salenjaci lard pastry, Skradin cake or almond cake). This culinary show represents a fusion of tradition and contemporary culinary trends. The contestants will be judged by a panel of chefs consisting of Erich Glavica, Matija Balent and Iva Pintauer Smit from the Croatian County Association.

A Rich Selection at the Fair

In addition to an exceptionally high-quality accompanying programme, visitors will have the opportunity to taste a wide range of products. The selection includes everything from certified organic foods and Mediterranean delicacies to vegetarian and vegan specialties. Visitors can also purchase products directly from the producers at promotional prices, actively supporting the local economy and small businesses.

The Food and Healthy Living Fairs provide an ideal opportunity for affordable holiday shopping all in one place. Visitors can find a broad spectrum of domestic, healthy and eco-friendly products, including jams, preserved foods, cured meats, juices, cheeses, pasta and honey. The offer also includes natural cosmetics and unique, alternative gifts such as jewelry, specialty products or buckwheat hull pillows.

The programme covers a wide range of topics, from notable lectures by renowned experts, such as Krešimir Mišak on synchronicity, Denis Beroš and Dr. Semir Osmanagić on the connection between the Bosnian pyramids and the stars, to practical advice on preventing autoimmune diseases, the ancient wisdom of Ayurveda, mindfulness techniques and spine-beneficial yoga.

The experience will be complemented by culinary workshops, ranging from exotic kimchi preparation in collaboration with the Korean Embassy to workshops on making homemade pizza and štrukli. Additional segment includes relaxation zones focusing on aromatherapy and energy treatments. A highlight of the programme is the panel discussion “Ayurvedic Medicine - Achieving Physical and Mental Balance Through Proper Nutrition.”

MODERNPAK&INTERGRAFIKA

The fairs MODERNPAK and INTERGRAFIKA in the pavilion 10A will provide space for packaging manufacturers, producers of packaging machinery, printing machines and representatives of graphic design and software solutions, driven by strong interest in participating in this specialized event.

This key gathering for the packaging and printing industries in Croatia and the region continues its long-standing tradition with the 31st edition of Modernpak and the 26th edition of Intergrafika.

It serves as a platform that enables stakeholders to exchange knowledge, foster business cooperation and explore market potential. Along with domestic exhibitors, the participation of Turkish exhibitors will be particularly significant, as they will showcase the latest technologies and trends in their respective sectors.

The programme focuses on engaging product presentations and solutions, ranging from sustainable packaging options and environmentally friendly solutions to advanced technological innovations and new developments in the printing industry.

Special attention is given to strengthening collaboration with the academic community, including an exhibition of student works from the Faculty of Graphic Arts, University of Zagreb.

Prize draw

By purchasing an admission ticket, visitors will receive a discount coupon for purchases at the fair as well as a coupon for taking part in a prize draw featuring twenty attractive, healthy and useful prizes. The public drawing of winners will take place on the last day of the fair.

GENERAL INFORMATION

OFFICIAL OPENING

The official opening will be held on 4 December 2025 at 11:00 in the pavilion 11A.

WORKING HOURS                                 

• Thursday-Saturday 10:00 - 18:30
• Sunday 10:00 - 17:00

ADMISSION TICKET PRICES                                                                                                  

• Single admission ticket € 6
• Permanent admission ticket € 10
• Single admission ticket for groups of 20 persons and more € 3

Admission tickets for pupils, students, pensioners and persons with disability are free.
 
PRESS CENTER

Press center is available to journalists every day during the fair. Phone: 01/6503 524, e-mail: zv.press@zv.hr. Based on the prior registration at www.zv.hr/press/akreditacije, you can collect your press accreditation at the information point Main Gate South, Zagreb Fair.