ADVERTISING

The intensity of trade fair and congress activities confirms the status of the Zagreb Fair as a communication platform that promotes and networks the economy of the City of Zagreb and the Republic of Croatia both within and otuside Europe.

International trade fairs organized at a higly professional level have the power to efficiently realize a part of marketing strategies with measurable results within a short period of time, which makes them an irreplaceable form of marketing communications.

In addition to the exhibition and conference segments, the joint and individual advertising allows exhibitor, institutions, co-organizers, partrons, partners, sponsors and other business entities visibility and promotional options emphasis during the run of the run of the fairs and during the off-fair period.

Communic. channels Advertising surfaces Exhibitors Institutions Co-organizers Partners support Sponsors
Posters B1  
Posters B2  
Posters Billboards  
Posters Mega boards
Space Entry gates
Space Pavilions  
Space Facades  
Space Floors    
Space Fences    
Space Masts
Space Ticket offices      
Space Information      
Printed materials Catalogue
Printed materials Guide
Printed materials Brochures  
Printed materials Invitations    
Printed materials Magazines  
Printed materials Daily press  
Online Web
Online Banners  
Online Newsletters
Online Social networks
Electronic media Radio  
Electronic media Television  
  • Advertising surfaces during the off-fair period
Communic. channels Advertising surfaces Exhibitors Partners support Sponsors Others
Posters B1        
Posters B2        
Posters Billboards        
Posters Mega boards
Posters Prismatec
Space Entry gates        
Space Pavilions        
Space Facades
Space Floors
Space Fences
Space Masts        
Space Ticket offices        
Space Information        
Printed materials Catalogue        
Printed materials Guide        
Printed materials Brochures        
Printed materials Invitations        
Printed materials Magazines        
Printed materials Daily press        
Online Web
Online Banners
Online Newsletters
Online Social Networks
Electronic media Radio        
Electronic media Television  

Clarification on individual advertising during the run of the fairs and during the off-fair period:

  • MEGA BOARD - size 8.0 x 8.0 m2 in front of the Zagreb Fair’s Main Gate South, facing Dubrovnik Avenue 
  • FACADES – pavilion surfaces circumferentially facing the roads 
  • FENCES – fence surfaces facing Dubrovnik Avenue 
  • PAVILIONS – exterior and interior pavilion surfaces facing the Zagreb Fair grounds    
  • FLOORS – surfaces at entry gates (e.g. lobby of the Main Gate South) and single-use carpets at aisles between exhibition spaces during the run of the fairs

Apart from the mentioned standard PR forms, communication channels and advertising surfaces we are continuously innovating promotional activities related to projects, and are thus able to meet even the most complex marketing demands.