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With a quick reaction to market developments due to the Covid pandemic, Zagreb Fair has made a step forward in the exhibition industry. For the first time in the Republic of Croatia Zagreb Fair will present the first hybrid model of organizing trade fairs, which combines compatible content into an exhibition and online story on health and beauty.

This hybrid model is aimed at creating and improving the satisfaction of exhibitors and their products in real and virtual time. Through digital extension of the fair and additional networking and education the added value of interpersonal experience has been generated.

Beauty, Dentex & Health Expo 2020 online edition is an innovative event to be presented from 21-27 September through the Entrio platform with a previously purchased registration fee ( The contents to be broadcast will be realized in cooperation with Iva Belé, a trainer of the principles of success, and are intended for both the general and the corporate public.

These educational lectures will feature 34 top experts, who will share knowledge and provide tools for viewers from various fields during 15 hours of the programme. In addition to 10 lectures, there will be 6 panels in the segments of motivation/psychology, health, nutrition/sports, sales, entrepreneurship and beauty as follows:

  • How to maintain mental stability in times of stress
  • Let's activate health with healthy habits
  • Balanced diet and exercising for more energy
  • How to do business in unpredictable circumstances
  • Challenges as opportunities in entrepreneurship
  • With beauty to self-confidence

The exhibition part of the fairs in the pavilions was created in accordance with the organizational and market possibilities related to the Covid-19 pandemic.

Pavilion 8A - Beauty segment

26 and 27 September

In collaboration with the long-term partner Profokus College, a new project called BOOTCAMP will take place on Saturday, 26 September. It is a unique competition, whose participants will go through various creative challenges. In the end the luckiest applicant will win a free tuition for the College in the programme of his/her choice.

The traditional make up competition will be held for all secondary school students and make up beginners. The topic of this year's competition is based on the TV series "Euphoria", which has become planetary popular due to its uncensored approach to modern topics. The series is especially marked by creative, unconventional make up, which has also served as inspiration for choosing this unique theme enabling contestants to fully express their talent. The topic emphasizes the use of contrasting, atypical combinations of colours, sequins and crystals, as well as the design of unusual shapes and forms.

Visitors can expect a presentation of various massage techniques, professional education in nail design, nail care and forming, retail sale of the hairdressing equipment and a fashion show organized by the Queen of Croatia Direction, where modes will be wearing world brands: Sherri Hill, Alyce Paris and Primavera.

On the stage of pavilion 8A the famous colorist Sead Nunić will hold a look & learn seminar on the topic titled "50 shades of blue + 3 Balayage techniques" on Sunday, 27 September from 13,00-15,00 h. Having finished the Revlon Academy in Paris, Sead Nunić began his professional education in coloring. He has worked for academies such as Loreal (Kerastase), Revlon and Paul Mitchell.

At the exhibition spaces of ART PE, LUX NATUR and Z 505, you will be able to learn all about the novelties and body shaping treatments.

All Ardecoa&Phyrisa fans will be able to get practical advice from make up artists and choose products with 30% discount at their exhibition space.

TOP STIL LMS d.o.o. will represent exclusive world brands. At the fair, they will offer quality products at reasonable prices and advice from educated staff.

Pavilion 7 - Congress on Dental medicine - in cooperation with the Croatian Dental Chamber

25 and 26 September

This year's DENTEX is focused on the congress titled "The Aesthetics in Dental Medicine" that is intended for dental medicine doctors, dental technicians, assistants and students. The congress is an opportunity for direct contact and business talks with dental industry representatives. The Congress will be held on two days, on 25 and 26 September, in the pavilion 7 of the Zagreb Fair. Admission will be possible based on the purchased registration fee.

The time ahead of us will enable us to respond to challenges through education, creativity and practice, and to preserve health and beauty despite the circumstances.