Zagreb Fair is a member of the Global Association of the Exhibition Industry - UFI and one of its founders, whose fair projects are unique in the Republic of Croatia in terms of applying UFI organizational standards.
Tradition in the branch, 108 years of professional experience and knowledge, complete infrastructure and traffic connectivity, metropolitan area location, unique trade fair know-how and broad institutional and international networking in service of the economy confirm Zagreb Fair’s leading position within the exhibition industry in this part of Europe.
In this context, particularly significant is the multiplicity indicator of economic activities that ranks the Zagreb Fair among the best European trade fair organizers and shows the impact of trade fairs on the increase of other economic activities: HRK 1.00 earned by the Zagreb Fair multiplies up to HRK 11.70 of the turnover from other activities in the City of Zagreb and the Republic of Croatia - transport, wholesale and retail sale, hotel industry, catering, various services and particularly the marketing activity in the segments of PR and advertising.
The annual portfolio of the Zagreb Fair encompasses 20 international projects organized within 10 terms whose topics include practically the entire nomenclature of economic and social activities.
Moreover, with regard to congress facilities, among which the Congress Center stands out with 1,000 seats, increasingly significant activities are carried out in the field of business events as well as cultural and entertainment events.
For instance: in the period from October 2017 to May 2018 trade fairs will gather more than 2,000 domestic and foreign exhibitors • in that period the overall spatial capacity of the Zagreb Fair intended for trade fair activity will be engaged 4.2 times • total attendance at the fairs will exceed 500,000 visitors • attractive topics and contents of the fairs include the overall media presence as well as continuous and comprehensive PR and promotional activities • apart from PR and promotional activities of the Zagreb Fair the so called additional PR in this period is estimated at HRK 15-18 million:
- Sport Fest, Sports and Sports Equipment Fair
- Ambienta, Furniture and Interior Decoration Fair
- Healthy Living Fairs – Healthy Food, Beekeeping, Alternative Lifestyle
The intensity of trade fair and congress activities confirms the status of the Zagreb Fair as a communication platform that promotes and networks the economy of the City of Zagreb and the Republic of Croatia both within and outside Europe.
International trade fairs organized at a highly professional level have the power to efficiently realize a part of marketing strategies with measurable results within a short period of time, which makes them an irreplaceable form of marketing communications.
In addition to the exhibition and conference segments, the joint and individual advertising allows exhibitors, institutions, co-organizers, patrons, partners, sponsors and other business entities visibility and promotional emphasis during the run of the fairs and during the off-fair period:
- Advertising surfaces during the run of the fairs
|Communic. channels||Advertising surfaces||Exhibitors||Institutions||Co-organizers||Partners support||Sponsors|
|Printed materials||Daily press|
- Advertising surfaces during the off-fair period
|Communic. channels||Advertising surfaces||Exhibitors||Partners support||Sponsors||Others|
|Printed materials||Daily press|
Clarification on individual advertising during the run of the fairs and during the off-fair period:
- MEGA BOARD - size 8.0 x 8.0 m2 in front of the Zagreb Fair’s Main Gate South, facing Dubrovnik Avenue
- PRISMATEC – rotating surfaces at the crossroads of Dubrovnik Avenue and Većeslav Holjevac Street, 3 surfaces on the northern and 3 surfaces on the southern side
- FACADES – pavilion surfaces circumferentially facing the roads
- FENCES – fence surfaces facing Dubrovnik Avenue
- PAVILIONS – exterior and interior pavilion surfaces facing the Zagreb Fair grounds
- FLOORS – surfaces at entry gates (e.g. lobby of the Main Gate South) and single-use carpets at aisles between exhibition spaces during the run of the fairs
Apart from the mentioned standard PR forms, communication channels and advertising surfaces we are continuously innovating promotional activities related to projects, and are thus able to meet even the most complex marketing demands.
For additional information please contact: Mrs. Dragica Grupković, Promotion Department Head; e-mail: firstname.lastname@example.org; phone: +385 1 6503 439.